BrightCycle

Brightcycle Logo - Black & White Brightcycle Logo - Reversed BrightCycle Business Card

Client: BrightCycle

BrightCycle is a small startup that makes custom light up bike jackets. I created a logo and logotype for use across their promotional materials.

The BrightCycle logo marries a bike gear with a lightbulb. The typeface I picked is friendly, yet futuristic looking. Their color palette is acid yellow, aqua and baby blue against a slate background — colors that are bright and eyecatching — exactly like the product.